Asia

# Local SEO Strategies That Work in Asia

Local SEO in Asian markets requires understanding unique search platforms, consumer behaviors, and local business practices. Here's how to dominate local search across Asia.

## Platform Diversity

Unlike Western markets dominated by Google, Asian markets use diverse search engines:

- **China**: Baidu (70% market share)
- **South Korea**: Naver (60% market share)  
- **Japan**: Google and Yahoo Japan
- **Southeast Asia**: Primarily Google with local variations

## Google My Business Optimization

### Essential Elements
1. **Complete business information**
2. **High-quality photos** (minimum 10 images)
3. **Regular posts and updates**
4. **Customer review management**

### Local Content Strategy

Create location-specific content that resonates:

```markdown
- City-specific landing pages
- Local event coverage
- Community involvement stories
- Regional industry insights
```

## Review Management

Asian consumers heavily rely on reviews:

> "92% of consumers in Southeast Asia read online reviews before making a purchase decision."

### Best Practices:
- Respond to all reviews (positive and negative)
- Use local language when appropriate
- Encourage satisfied customers to leave reviews
- Monitor review platforms beyond Google

## Local Citations

Build consistent NAP (Name, Address, Phone) across:
- Local directories
- Industry-specific platforms
- Social media profiles
- Government business listings

## Mobile-First Local Strategy

With mobile usage exceeding 80% in most Asian markets:
- Optimize for voice search
- Ensure fast mobile loading times
- Implement click-to-call functionality
- Use location-based keywords

Success in Asian local SEO requires patience, cultural understanding, and consistent execution of these strategies.