Local SEO Strategies That Work in Asia

Local SEO in Asian markets requires understanding unique search platforms, consumer behaviors, and local business practices. Here's how to dominate local search across Asia.

Platform Diversity

Unlike Western markets dominated by Google, Asian markets use diverse search engines:

China: Baidu (70% market share)
South Korea: Naver (60% market share)
Japan: Google and Yahoo Japan
Southeast Asia: Primarily Google with local variations

Google My Business Optimization

Essential Elements

Complete business information
High-quality photos (minimum 10 images)
Regular posts and updates
Customer review management

Local Content Strategy

Create location-specific content that resonates:

- City-specific landing pages
- Local event coverage
- Community involvement stories
- Regional industry insights

Review Management

Asian consumers heavily rely on reviews:

"92% of consumers in Southeast Asia read online reviews before making a purchase decision."

Best Practices:

Respond to all reviews (positive and negative)
Use local language when appropriate
Encourage satisfied customers to leave reviews
Monitor review platforms beyond Google

Local Citations

Build consistent NAP (Name, Address, Phone) across:

Local directories
Industry-specific platforms
Social media profiles
Government business listings

Mobile-First Local Strategy

With mobile usage exceeding 80% in most Asian markets:

Optimize for voice search
Ensure fast mobile loading times
Implement click-to-call functionality
Use location-based keywords

Success in Asian local SEO requires patience, cultural understanding, and consistent execution of these strategies.